Podcast by Empowerment Through Business Education
07 April 2024
On Tuesday, March 12th, 2024, at COMETSA Radio Worldwide (CRW), we discussed self-introduction as a host of a digital online radio talk show. This is part of the COMETSA Digital Online Streaming Mastery Development Program. There is a strong business case to master the art of introducing yourself as the host or co-host of any talk show, particularly for online radio, wherein the listeners do not see you. They can only hear your voice, which is your identity to which they relate. Secondly, you must respect your guests and listeners and not dominate the show. Your role is to hold the space, engage with the guests, and serve the listeners' interest. You’ll need to know what to include and leave out of your introduction. The rule of thumb is to make your self-introduction as short as possible. Since you are the host, you should introduce yourself immediately after opening the show and introducing the platform, the online radio station. That is followed by the guest's introduction and the conversation topic. Could you remind the listeners who you are in the middle of the show? In the same way, it would be best to do that with your guest, the platform, and the topic. As part of your preparation, you should produce the hosting script that spells out your self-introduction approach. The goal is to bring discipline into your self-introduction. There is no qualification for an excellent self-introduction. Our experience and perspective guide our conscience and define our uniqueness. There are many good hosts in the broadcasting and streaming sectors that we can benchmark against and learn from. However, we are all expected to develop our unique styles. This Unit 6: Conduct 1, Self-Introduction, focuses on crafting an engaging self-introduction, leveraging personal branding principles, to make a memorable first impression. The unit is accompanied by the Personal Branding (CDC), https://cometsa-goc.com/personal-branding-cdc/ offered by the COMETSA Business Academy (CBA).
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04 April 2024
TRAIN-THE-TRAINER SESSION & PRACTICE PREPARATIONS! For Weekly Live Shows! Putting the spotlight on the DIGITAL ONLINE STREAMING DEVELOPMENT PROGRAM! Empowerment Through Business Education: https://cometsa-goc.com/digital-online-streaming-empowerment-through-business-education/. COMETSA commits to ongoing support, ensuring your confidence in hosting shows is unwavering. This encompasses maintaining a show register for compliance and effectiveness and fostering a professional and organised approach to digital broadcasting. The curriculum is divided into forty (40) meticulously designed units, each addressing a critical aspect of digital broadcasting. From the Evolution of Digital Online Radio and Podcasting to Content Creation, Personal Branding, and Facilitation Skills, each unit is a step towards mastering the art of digital communication.
We are pleased to announce that the inaugural live show of the Digital Online Streaming Mastery Development Programme has successfully occurred. The session served as an introduction & overview to the programme, designed to enhance skills in live digital online streaming, including moderating, hosting, anchoring and DJing for online radio and podcasting shows.
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19 March 2024
Streaming platforms are like super highways on which those who own vehicles ride. Content creators use these platforms to distribute and share content with their target audiences and masses. It is not enough for them to become subject matter experts; they should master the workings and functioning of digital online platforms. This helps them choose the platforms that will help them distribute their content. Secondly, the process of creating content involves researching the subject. In this conversation, we focus on audio content distributed via digital platforms like online radio, podcasting, and webcasts. The complete beginner’s guide to audio content creation published by Yellowbrick Blog, www.yellowbrick.co, audio content creation entails the following competencies: understanding audio content creation, choosing the right equipment, creating engaging scripts, recording and editing, enhancing your audio content, publishing and distributing, engaging with the audiences, and continuous learning and improvement. The following are the critical steps in the creation of audio content:
* scriptwriting
* choosing the right equipment
* creating structure
* engaging content
* recording and editing software
* capture and enhance audio content
* adding background music and sound effects to enhance the listening experience
* producing podcast
* distribution of the podcast
* post-show service
We produce content through talk shows that are conceptualised, developed, hosted, and distributed. The building blocks of the shows are identifying the topic, conducting research, identifying guests (subject matter experts), defining the purpose (goals and objectives) of the show, planning for the show, hosting the show, packing the content into podcasts, and distributing the episodes.
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07 March 2024
The weekly Digital Online Streaming Mastery Show, live at COMETSA Radio Worldwide (CRW), held a conversation on the topic of Online Streaming as an Offer on Tuesday, February 27th, 2024, with the experts Devesh Mothilall, Mposetse Mathole, Maynard Maesela, and Sam Tsima. Streaming is offered by an online provider of information, entertainment and entertainment over an internet connection via mobile phones, computers, iPads, or television over an internet connection via mobile phone, computer, iPad, or televisions. Some examples of streaming service providers include, among others, Netflix, YouTube, Amazon Prime, Apple TV+, Disney, Spotify, Discovery, HBO, F1TV, Gaia, Showmax, etc. They make the content available on demand over the internet. The viewers watch their programs on their own time. The typical content includes podcasts, webcasts, movies, TV shows, music videos, etc. According to verizon.com, online streaming continuously transmits audio and video files over a wired or wireless connection. Streaming audio refers to receiving audio over the internet. It requires software to transfer, buffer memory, decompress, and play. Today, you can access audio streaming services like Spotify, Apple Music, Amazon Music, Deezer, Pandora, etc. The guests shared some researched content with COMETSA Radio Worldwide (CRW) listeners. Their contribution addressed the objectives of the COMETSA Digital Online Streaming Mastery Development Programme.
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05 March 2024
The EVOLUTION OF PODCASTING! The conversation on Unit 3: Evolution of Podcasting, of our weekly Digital Online Streaming Mastery Show, with our experts, Devesh Mothilall, Maynard Maesela, Sam Tsima and Mposetse Mathole, took place on Tuesday, the 20th of February 2024, from 18h00 to 19h00 (SAST), live at COMETSA Radio Worldwide (CRW). The shift from traditional radio to podcasts changed the way we consume content. The supply of content via podcasts is demand-driven, which is different from scheduled radio broadcasting and streaming. This liberated the demand-driven content production and made it highly portable, globally. Podcasts began in 2003. The software developer, Dave Winer, created the first audio RSS feed. Christopher Lydon and Adam Curry later paired up to make the iPodder—the world's first podcast-listening device. Our show is based on the 35 Conducts (the Do’s and Don’ts) of the Streaming, DJing and Podcasting Development Programme offered by COMETSA in 2020-2021. This programme has now been developed into a 40-unit programme, incorporating these 35 conducts, titled COMETSA Digital Online Streaming Mastery (Hosting, Moderating, Anchoring, and DJing) Development Programme.
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